{"id":16,"date":"2026-08-24T19:56:58","date_gmt":"2026-08-24T19:56:58","guid":{"rendered":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/?page_id=16"},"modified":"2026-08-24T19:56:58","modified_gmt":"2026-08-24T19:56:58","slug":"about","status":"publish","type":"page","link":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/?page_id=16","title":{"rendered":"About"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"

An Upmarket Finance Broker for High Net Worth Clients<\/h1>

Generator was built to give high net worth individuals and companies in London and beyond access to mortgages, remortgages and insurance that standard brokers cannot arrange.<\/p>\n\"Aerial\n

Our Story<\/h2>

Generator was founded to solve a simple problem: high net worth individuals and companies are routinely underserved by high-street lenders whose criteria are not built for complex income, foreign assets or large loan sizes.<\/p>

We built a brokerage around senior, experienced advisers and direct relationships with private banks and specialist lenders, so every mortgage, remortgage and insurance case is placed with the lender genuinely best suited to it \u2014 not the first one that says yes.<\/p>

Today, Generator arranges upmarket mortgages, remortgages and insurance for clients across London and further afield, with every case managed discreetly from first enquiry through to completion.<\/p>\n

Generator in Numbers<\/h2>\n

500+<\/strong>
Lenders in our network<\/p>\n

3<\/strong>
Core services: mortgages, remortgages, insurance<\/p>\n

1<\/strong>
Senior adviser per client case<\/p>\n

What Sets Generator Apart<\/h2>\n

Discretion<\/h3>

Every high net worth case is handled in confidence, from first conversation to completion.<\/p>\n

Access<\/h3>

Direct relationships with private banks and specialist lenders across London and beyond.<\/p>\n

Senior expertise<\/h3>

A single senior adviser owns each mortgage, remortgage or insurance case throughout.<\/p>\n

Speak to a Senior Generator Adviser<\/h2>

Tell us about your mortgage, remortgage or insurance needs and we will match you with the right lender.<\/p>\n Get Started <\/a> Call 01234 567 890 <\/a>","_links":{"self":[{"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16"}],"version-history":[{"count":1,"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/affectionate-almeida.87-239-16-242.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}